Sean Moffitt, "Wikibrands - Reinventing Your Company in a Customer - Driven Marketplace"

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Sean Moffitt, "Wikibrands - Reinventing Your Company in a Customer - Driven Marketplace"

Based on learning from studying the top 100 engaged brands from around the world in his award-winning book Wikibrands and now supplemented by learning from the top 50 not-for-profits Wikicauses, SEAN MOFFITT provides wall to wall case studies and insight on how businesses, brands, and not-for-profits can tap into the power of connecting technologies, social media, fan communities and new customer culture.

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